Creative Brief
This class project is a continuation of the previous assignment refining the logo design incorporating concepts including color and font selection.
Process: Using the final logo from the previous exercise, I went back to my initial sketches to bring back the creativity lacking in the final design.
Overall Design: Following Bauhaus design principals, it is juxtaposed following a diagonal axis from the central portion connecting the vertical lines at the top to the horizontal characters at the right hand side.
Colors: A limited palette of three colors, my final design includes a single red dot for emphasis surrounded by a neutral light blue shape. Red is a powerful color demanding attention as the focal point. The light blue recedes making it a nice backdrop. The black colors enhance the overall design but do not overpower. I tried to maintain negative space to create interesting edges all around.
Fonts: Fonts match the overall feel of graphic shapes and composition. They must not overpower the design. I used the Bauhaus bold text because it was easily read in relationship to it's overall height.
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